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Weekly Brief

Thursday, October 29, 2026

CIO Viewpoint

Featured Vendors

Simantel: Transforming Industrial Marketing through Customer-Centered Strategy
By Erin Bowald, Vice President of Client Services and Tim Leesman, Owner  
Simantel is an industrial marketing agency with nearly five decades of experience helping complex B2B organizations understand their customers, differentiate their brands and turn marketing into a business advantage. The agency brings strategy,...  Read more ‣
Doer/Maker: Leading the Human Side of Clean Energy Adoption
By Ashley Santor, Co-Founder and CEO  Brent Sitterly, Chief Data Scientist & Ricky Murray, Senior Creative Strategist  
Doer/Maker is a strategy, creative and data firm specializing in the energy and sustainability sector. By integrating data science into every stage of strategy and creative development, the company helps organizations drive customer participation,...  Read more ‣

Industry Contributors

Creating Social Media Strategies that Move Audiences to Action
By Sabrina Hodjaeva, Social Media and Paid Ads Manager, Bel Air Resorts Group  
It is easy to look at a social media post with thousands of views and call it successful....  Read more ‣
From Experience to Memories: Rethinking Hospitality Marketing
By Valeria Gimeno, Marketing Manager, Daniel Boulud's The Dinex Group  
Hospitality is about creating experiences....  Read more ‣
Balancing Brand Consistency With Local Marketing Needs
By Vicki Ocken, Brand Manager, FullSpeed Automotive  
Vicki Ocken is a brand marketing professional with extensive experience in automotive service and...  Read more ‣

Feature of the Week

Advertising Fulfillment Companies Move from Execution Vendors to Campaign Operations Partners
Advertising fulfillment companies are gaining stronger relevance as brands and agencies manage more campaign assets across print, direct mail, retail media, email and digital advertising channels.  Read more ‣
Strategic Marketing in B2B: Empowering Businesses for Sustainable Growth
B2B marketing agencies accelerate business growth through strategy, automation, intelligence, creativity, customer engagement, and measurable results.  Read more ‣
The New Rules of Brand Credibility
Branding has traditionally focused on identity, positioning and customer perception, while public relations concentrated on media engagement and reputation management.  Read more ‣
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